Dream it. Do it.
You’re ready for strategic and intentional visuals to support the growth of your brand.
Hi! I’m Belén
I’m a photographer and creative director helping brands tell their story. I lean on my background in strategic brand marketing and my many decades behind the camera to create bespoke imagery for my clients. I help them dig into their story and sift through their why so that together, we can create intentional imagery that sparks a meaningful connection with their audience across all of their visual platforms.
Be•lu -/’be-loo/noun
This “efficient” Argentine nickname for my name, Belén, was lovingly bestowed upon me by my students and friends while teaching English to business professionals in Córdoba, Argentina in the early 2000s.
synonyms: Beluchi, Belencita, Bel, B
What I Value
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Curiosity
Curiosity draws me into explorative problem-solving, digging deep for creative solutions. Looking at things from all angles, asking questions, deconstructing, and holistically understanding how it all works to uncover the extraordinary.
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Connection
Authentic human connection inspires my work, driving the creation of heartfelt and thoughtful imagery. We collaborate as partners in that creation and celebrate a shared vision realized.
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Aesthetics
Aesthetically-elevated imagery means intuitively seeking and cherishing the beauty and light surrounding us every day, nurturing creative excellence, and revelling in every detail.
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Pride in Work
There is incredible pride in the beautiful imagery created for my clients. Taking the time to connect with gut feelings and develop ideas with care. The process is never rushed, and I trust in it entirely.
For me, looking through that viewfinder is my eye to the world. What I frame up in my camera is the image – and more importantly, the moment–that will be taken forward into the future. My work is about light and looking at things with a new perspective, which means you might find me standing on chairs, bending over, laying down on the ground, or moving around a lot during a session to create the art that I see unfolding and follow the light.
—Belen
